SECTOR COVERAGE

Industries We Serve

Business sales differ significantly from one industry to the next, in how they are valued, who the likely buyers are, and what due diligence typically covers. We work across the following sectors and tailor our approach to the norms of each.

Retail & Ecommerce
Hospitality & Food Service
Trades & Construction Services
Professional & Consulting Services
Franchise Operations
Health, Beauty & Wellness
Childcare & Education Services
Automotive & Transport
Manufacturing & Wholesale
Cleaning & Property Services

Why Sector Familiarity Matters

A hospitality business is typically valued and marketed very differently to a trades business or a professional services practice. Buyer pools, lease considerations, staff arrangements, licensing and stock all vary by sector.

Where an engagement falls outside our direct experience, we say so upfront and, where appropriate, bring in specialist input so that the appraisal and marketing strategy remain accurate and credible to buyers.

Typical Business Size

Target Asking Price Range
$150,000 – $5,000,000

We predominantly work with businesses in the small to medium enterprise range, generally those with an asking price between approximately $150,000 and $5,000,000, although we are pleased to discuss appraisals outside this range on a case by case basis.

VALUATION METHODOLOGY

A Transparent, Evidence-Based Valuation Approach

One of the most common questions we are asked is simply: what is my business worth? There is rarely a single number, but a defensible range, arrived at through a combination of recognised valuation approaches.

Methodology 01

Market Based

Comparable Sales
How It Works

Compares your business against recent, similar sales in the same industry and region, adjusted for size and performance differences.

Best Suited To

Businesses in sectors with active, observable sale activity, such as retail, hospitality and trades.

Methodology 02

Earnings Multiple

Capitalisation of Profit
How It Works

Applies an industry-appropriate multiple to a normalised measure of earnings, typically adjusted net profit before owner remuneration.

Best Suited To

Established, profitable businesses with a track record of consistent earnings.

Methodology 03

Asset Based

Tangible & Intangible
How It Works

Values the business based on the fair market value of its tangible and identifiable intangible assets, less liabilities.

Best Suited To

Asset-heavy businesses, or those with limited trading history or inconsistent profitability.

What Influences the Final Range

  • Financial Records: Quality and consistency of financial records over the past two to three years.
  • Owner Reliance: Reliance on the current owner for key relationships or operational knowledge.
  • Commercial Terms: Lease terms, location, and remaining term on any franchise or licence agreements.
  • Market Dynamics: Current buyer demand and finance availability within the relevant sector.
  • Operational Systems: Staff structure, systems, and documented processes that support a smooth handover.

Defensible Valuation Reports

Our appraisal reports set out the methodology used, the assumptions applied, and a supportable value range, so you are equipped to make an informed decision about whether and when to bring your business to market.

WHY LEGEND

Six Reasons Owners Choose to Work With Us

01

Direct Access to a Senior Broker

You deal directly with an experienced broker throughout the engagement, not a rotating team of junior staff, so decisions move quickly and advice stays consistent from first call to settlement.

02

Confidentiality as Standard

Every campaign is run under strict confidentiality protocols, including signed non disclosure agreements and controlled, staged release of financial information to verified buyers only.

03

Local Market Knowledge

Based in Bella Vista, we understand the Hills District and Greater Sydney business landscape, including local buyer demand, industry trends and comparable sale activity relevant to your business.

04

Transparent, Fair Fee Structure

Our commission structure is agreed upfront, in writing, before any work begins, with no hidden charges, no ambiguous inclusions and no surprises at settlement.

05

Genuine, Personal Service

As a boutique brokerage, we deliberately take on a limited number of engagements at any time, so every client receives the attention their business and their outcome deserve.

06

Coordinated Professional Support

We work alongside your accountant and solicitor throughout the process, rather than in isolation, so tax, structuring and legal considerations are addressed early, not at the last minute.

PROTECTING YOUR BUSINESS

Confidentiality and Buyer Qualification

Premature disclosure that a business is for sale can unsettle staff, customers and suppliers. Protecting against this is one of the most important parts of what we do.

Blind Profile Marketing

Initial marketing describes the business without identifying it, protecting your identity until a buyer is qualified.

Signed Non Disclosure Agreements

Every enquiring party signs a confidentiality agreement before receiving identifying information.

Financial Capacity Screening

Buyers are asked to demonstrate financial capacity before detailed financial information is released.

Staged Information Release

Sensitive information such as full financial statements, supplier lists and customer data is released progressively as a buyer's interest is confirmed.

Indicative Campaign Timeline

Weeks 1 to 2

Appraisal & Preparation: Appraisal, documentation and preparation of marketing materials.

Weeks 2 to 8

Active Campaign: Active marketing, buyer enquiries, site visits and initial negotiations.

Weeks 8 to 10

Heads of Agreement: Heads of agreement, formal offer and commencement of due diligence.

Weeks 10 to 16

Due Diligence & Contracts: Due diligence, contract exchange, finance approval and settlement preparation.

Week 16 Onward

Settlement & Handover: Settlement and, where agreed, a structured handover period to the new owner.

This is an indicative timeline based on typical small to medium business sales. Actual timing depends on business complexity, market conditions and buyer finance.

FEE PHILOSOPHY

Fair, Upfront and Agreed Before We Begin

We believe fees should be simple to understand and fair for the size of business being sold. Every engagement begins with a written agreement that sets out exactly what you will pay and when.

Complimentary

Confidential Market Appraisal

Fee Basis: Complimentary, no obligation.

Fixed Fee

Formal Business Valuation Report

Fee Basis: Fixed fee, agreed upfront.

Success Based

Business Sale

Fee Basis: Commission on completed sale price, agreed in writing prior to engagement.

Tailored Scope

Buyer Representation

Fee Basis: Fee structure tailored to the search and acquisition scope.

Disclosed Upfront

Marketing Costs

Fee Basis: Disclosed and agreed in advance, never deducted without prior approval.

Our Commitment on Fees

  • Written Agreements: No engagement proceeds without a signed, written fee agreement.
  • Zero Hidden Charges: No hidden charges or undisclosed marketing deductions.
  • Aligned Interests: Success-based commission means our interests are aligned with achieving the best outcome for you.

Transparent Fee Assurance

Exact fees are always confirmed in your engagement letter and depend on the size, industry and complexity of the transaction. We are happy to discuss indicative figures during your confidential introductory call, at no cost and with no obligation to proceed.